For them their main aim is that they provide such services that their customers get full satisfaction. Accept cookies to experience the full functionality of this page. Different sub-types of passengers have been identified (Neufville & Odoni 2003; pp. student. Graham, F, Nigel, D, Ison, S & Humphreys, I 2009, The Transferability of the Low-Cost Model to Long-Haul Airline Operations, Tourism Management, vol. IvyPanda, 23 July 2021, ivypanda.com/essays/emirates-airlines-strategic-choices-and-decisions/. Moreover, Etihad Airways is also providing best services and providing full customer satisfaction. Lovestock, H, Wirz, L & Keh, P 2002, Service Marketing in Asia: Managing People, Technology & Strategy, Prentice Hall, New York. in case of Emirates Airline as it is the oldest airline of UAE and has shown the tremendous growth over the time therefore, toady its as clear cut competitive advantage over it competitors. Factors/ attributes on which airline positioned their brands. For the purpose of identifying the target audience marketer first have to divide the market into different segments and then on the basis of their needs and wants offering them the desired product (DeMers, 2012). better for the environment, better for operations, and better for customers. Emirates utilizes this strategy to reduce costs to enhance its competitiveness. A. Reach thousands of academicians and corporates. The airline has managed to maintain a good organisational fit free of conflict. This is IvyPanda's free database of academic paper samples. 1. 2011). On the other hand, one potential strategy is expanding its network to overseas markets. For details on how we use your information, please see our privacy policy. connection point between two flights. (2021, July 23). Dess, M, Lumplin, C & Eisner, F 2007, Strategic Management: Creating Competitive Advantages, McGraw-Hill, New York. DII impact from Emirates' operations 5 Figure 4. Ban on carrying electronic devices to U.S bound flights, 1. accessibility__clear-input__text, Group revenue of AED 35.6 billion (US$ 9.7 billion) impacted by worldwide travel restrictions and border closures during the entire financial year, Results impacted by one-time impairment charges of AED 1.5 billion on Groups non-financial assets, Ends year with solid cash balance of AED 19.8 billion (US$ 5.4 billion), Revenue declined by 66% to AED 30.9 billion (US$ 8.4 billion), due to the temporary suspension of passenger flights at its hub in March 2020 and ongoing global travel restrictions, Airline capacity reduced to 24.8 billion ATKMs, with aircraft fleet size reduced by 11 aircraft, Revenue declined by 62% to AED 5.5 billion (US$ 1.5 billion), reflecting the pandemic impact across all business divisions in the UAE and worldwide, Expands global footprint with the full acquisition of Destination Asia, and the opening of new catering and retail facilities, For the first time in the Groups history, redundancies were implemented across all parts of the business. Are you looking for a report which is not covered on our website? Economically the country is one of the fastest growing country in the world. dnatas cargo handling declined by 18% to 575,000 tonnes, reflecting the reduced available flight capacity in the overall air cargo market over the year. Dedicated to your worth and value as a human being! Currency fluctuations this year had no significant impact on airline revenue. Its airport services brand, marhaba, opened an expanded and refurbished lounge at Dubai International airport, and expanded its international network with a new lounge in Manilas Ninoy Aquino International Airport. Micro environment of UAE is its trading partners, competitor i.e. other countries in the Middle East region and UAE itself. and the flag carrier During the year, it provided online booking capability for London City Airport in the UK, and expanded its reach in Oman through a partnership with OUA Travel that enables Oman-based trade agents to promote and sell Gold Medals wide range of travel products to their customers. Lohman, G, Albers, S, Koch, B & Pavlovich, K 2011, From Hub to Tourist DestinationAn Explorative Study of Singapore and Dubais Aviation-Based Transformation, Journal of Air Transport Management, vol. This dramatic revenue decline was due to the COVID . They helped me with my custom research and delivered before time! The Summary report contains the SWOT & PESTLE table contents only. The values define the approach to dealing with different stakeholders, including customers and suppliers. The number domestic, regional, international carriers keep on increasing. Our philosophy relating to international aviation policy and a move towards open skies can be summarised by a quote from the President of Emirates, Sir Tim Clark: We know there has been clear evidence of a progression towards aeropolitical multilateralism in the past 20 years. For example Emirate Airline has succeed to avoid its prices matching with what other airlines are offering product to customers at lower price. The impact of COVID-19 was felt across all dnata businesses, and in 2020-21 dnata recorded a loss of AED 1.8 billion (US$ 496 million) for the first time. The Emirates Group. It contains thousands of paper examples on a wide variety of topics, all donated by helpful students. In 2020-21,dnatasoperating costs decreased by 48% to AED7.4billion (US$ 2.0 billion), in line with reduced operations in its Airport Operations, Catering and Travel divisions across the world. Therefore, their employees are also loyal to the company (Group, 2011). The SAF model applied to Emirates indicates that each of the three strategic options is essential in the airlines growth. This report is shared in order to give you an idea of what the complete Digital Marketing and Social Media Strategy Analysis Report will cover after purchase. This report is shared in order to give you an idea of what the complete Environmental, Social, and Governance (ESG) Analysis Report will cover after purchase. Diversification is referred as offering new services to new market. dnata continued to lay the foundations for future growth with investments in 2020-21 amounting to AED 328 million (US$ 89 million). The introduction of new technology will also affect the airline industry in positive as well as negative way. The four strategic objectives of Lufthansa are: Increase company value Expand the market position of both airlines and service companies by actively shaping the airline industry. The airline is firmly committed to its long-standing strategy of operating a modern and efficient fleet, which underscores its Fly Better brand promise, as young aircraft are better for the environment, better for operations, and better for customers. To expand its network into emerging markets or international destinations in Asia and the Americas. However, Emirates can integrate backwards with its in-flight amenities (strategic option 2) to compete. Seat load factor and yield results cannot be compared against the previous years performance due to the unusual pandemic situation. July 23, 2021. https://ivypanda.com/essays/emirates-airlines-strategic-choices-and-decisions/. 1. Emirates Airlines with its consecutive 22 years of profit and customer satisfaction has the mission and vision to serve customers, stakeholders and environment as well. We utilize security vendors that protect and (2021, July 23). The aim is to identify the strategic choices of the firm that could improve its competitiveness in the industry. Group records annual loss of AED 22.1 billion (US$ 6.0 billion) due to COVID-19 pandemic impact, its first non-profitable year in over three decades, Emiratesreports a loss of AED20.3 billion(US$ 5.5 billion) down from AED 1.1 billion (US$ 288 million) profit in the previous year, dnata reports a loss of AED1.8 billion (US$496million) down from AED 618 million (US$ 168 million) profit in the previous year. Here is a SWOT analysis for Emirates Airlines: A SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats of a business, project, or individual. However, internal resources (finance and costs) and external constraints make the improvement of in-flight services the best strategy for Emirates for now. IvyPanda. This is primarily due to the full year impact of the pandemic situation including a nearly 12-month shut down of the facilities in Australia which dnata had acquired only two years ago. They offer various cabin classes, including Economy, Business, and First Class, each offering a distinct range of services and amenities. Emirates is an established brand of the Emirates group. As a result, the Groups total workforce reduced by 31% to 75,145 employees, representing over160different nationalities. Once a targeted audience is identified we have to look the need and wants of that targeted audience. The airlines also bagged the Best Entertainment at the 2020 Passenger Choice Awards held during the APEX EXPO in Los Angeles. This report is shared in order to give you an idea of what the complete VRIO Analysis Report will cover after purchase. Moreover, their major aim is provide the quality services for that they have dedicated team that work day and night for ensuring the quality (Special Needs | Essential Information | Emirates Online Booking and Planning | Emirates, 2014). . DII impact in Europe from Emirates' operations 4 Figure 3. Emirate Airline target audience includes people of: business people, families, and transit passengers. You are free to use it for research and reference purposes in order to write your own paper; however, you You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. We're here to answer any questions you have about our services. Factors on which these airlines positioned their brands, Above data clearly show that in term of quality, price, availability and promotional activities the top of the mind brand is Emirates Airline. Until 2020-21, Emirates and dnata have had a track record of growth and profitability, based on solid business models, steady investments in capability and infrastructure, a strong drive for innovation, and a deep talent pool led by a stable leadership team. Emirates SkyCargo quickly scaled up operations and rebuilt its cargo network to meet strong demand from shippers who faced a capacity crunch when the pandemic forced airlines to drastically reduce flights. And this airline is hopeful in maintaining it strong growing position in future also. Emirates Airlines Revenue : AED 35.5 billion - FY ending 31st March 2021 (y-o-y growth -65.8%) AED 104.3 billion - FY ending 31st March 2020 (y-o-y growth -4.8%) AED 109.3 billion - FY ending 31st March 2019 Competitive Analysis of Emirates Airlines SWOT PESTLE The SWOT analysis for Emirates Airlines is given below: Sample Complete Report The main stakeholders include the Dubai government, company management, passengers, travel agents, aircraft providers, and staff. The Executive Board defines the strategic decisions. Working closely with aviation stakeholders to design and implement bio-safety measures, Emirates gradually restored its passenger network and hub connectivity from mid-June 2020 as the UAE re-opened for transit travellers and later for international arrivals. In addition to the AED 14.5 billion financing that was raised for aircraft and general corporate purposes in 2020-21, Emirates has already received committed offers to finance two aircraft deliveries due in 2021-22 and continues to tap the financial market for further liquidity to provide a cushion for the potential impact of COVID-19 on the business cash flows in the near term. Tonnage carried decreased by 22% to reach 1.9 million tonnes, due to the reduced available bellyhold capacity for the entire year. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Emirates is an airline company based in Dubai. A SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats of a business, project, or individual. These forces are further divided as the macro forces as well as the micro forces. The Groups cash balance was AED 19.8 billion (US$ 5.4 billion), down 23% from last year mainly due to weak demand caused by the various pandemic related business and travel restrictions across all of the Groups core business divisions and markets. At Ethical Systems, we contend that these two approaches should go hand in hand, because good ethics is good for business. 1. In today world every organization is engaged in competition. Digital Marketing and Social Media Strategy Analysis Report. With two aircrafts in 1985, Emirates airline owns 265 aircrafts and serves 80 countries globally. For Emirates, the main stakeholders include the government, customers, suppliers, services providers, prospective customers, the press, the public, and the community. Copyright 2023 - IvyPanda is operated by, Emirates Airlines Strategic Choices and Decisions, Greenway Hotels as the Global Organization, Regency Drycleaners Limited's Strategic Plan, ClearSky Airways Inflight Internet Strategy - Going Global or Not, Competitor Analysis for Lounge in Hilton Hotel, Emirates Airlines' SWOT, Marketing Mix and Plan, Emirates Group's Marketing Strategies in 2017, Human Resource Planning of the New Lounge with Asian Cuisine, Zara Restaurant and Lounge: Business Plan Evaluation, Budget Objectives and Strategy in the Marketing Plan, Delta Air Lines' Strengths and Weaknesses, Netflix Inc.'s Political, Legal, Regulatory Forces, Boeing's Operational Growth in Vietnam and India, Under Armour Company's Financial Perspective. The prime aim of the company as well as its employees are to deliver the unique and superior customer services. Based on this framework, the three strategies are good choices for the firm. The various cost reduction initiatives returned an estimated saving of AED 7.7 billion during the year. 1-9. The Emirates Groups service Emirates Sky Cargo undertake the cargo activities of this airline. However, the Emirates Airline is growing on a faster pace than its competitors. The full 2020-21 Annual Report of the Emirates Group comprising Emirates, dnata and their subsidiaries is available at: From a Globe to Infinite Possibilities and everywhere in between: Emirates 30 years at ATM highlight the airlines innovative offerings and latest benchmarks in travel, Emirates opens new City Check-In and Travel Store in Dubai International Financial Centre (DIFC), Emirates celebrates its aviators journeys on World Pilots Day, Emirates Group joins the United Nations Global Compact, Emirates to expand global network with launch of services to Montral in July, Emirates increases flights across the GCC and Middle East ahead of Eid Al Fitr. Emirates closed the financial year with cash assets of AED 15.1 billion (US$ 4.1 billion), a position which would have stronger if not for a one-time payout of AED 8.5 billion for customer refunds. In addition, Emirates has installed the latest in-flight technology, including TVs, audio/video systems, and on-board communication devices that enhance the travel experience (Emirates 2012). Emergence of Strong Competitors in the region like Etihad, Turkish Airlines and Qatar Airways: Emergence of new airlines around the globe, has increased the competition for the airlines tremendously. This section is available only in the 'Complete Report' on purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Revenue fromdnatasUAE Airport Operations, including ground and cargo handling declined to AED 1.7billion (US$ 455million). Meet & Greet Opens an external link in a new tab, Eurail Opens an external link in a new tab, Media centre Opens an external link in a new tab, Careers Opens an external link in a new tab, The Emirates Airline Foundation Opens an external link in a new tab, Skywards Exclusives Opens an external link in a new tab, COVID-19 information and disrupted travel.
stakeholder analysis of emirates airlines