This week, however, something happened that is dividing beer drinkers across the country: Yuengling's owner, Richard "Dick" Yuengling Jr., publicly endorsed Donald Trump for president. In 1960, Yuengling hired N. Ray Norbert as head brewmas-ter. Despite headlines from MSM, Yuengling not only" A lot of online users commended the beer for its flavor and cost. I learned the financial side of it, the HR (human resource) side of it. "It's unique to us. Enjoy Responsibly. In 1975, Coors made news after they gave a $250,000 grant to the conservative think tank, The Heritage Foundation. He was a director for the Columbia and Montour Electric Railway . Yuengling produced just 50 kegs a month when Yuengling acquired the company three decades ago. I want my dollars spent in a way that at the very least doesnt hurt me, and hopefully supports me. The Times report notes that there has been no official response from Yuengling regarding the boycott. He taught us to go in different areas of the brewery and familiarize with the different employees that were here. We need him in there. Yikes. In 1933, Yuengling celebrated the end of Prohibition by shipping a truckload of Winner Beer beer to President Franklin D. Roosevelt. ga('ads.send', { Normally the ad cost for an Instagram ad post is based on the number of followers on the account. The Philadelphia Inquirer reported in January 2015 that Yuengling was banned from the inauguration party for Democratic Governor Tom Wolfe. It is legally a separate company from the brewery, as was the case since 1935. It is popular enough in Pennsylvania and the Delaware Valley to be ordered in some bars by simply asking for a lager.[6][7]. Wendy Yuengling, chief administrative officer, "We like to think of ourselves as your staple brand with our lager," said Jennifer Yuengling, the company's vice president of operations. ga('ads.send', { He understood the transportation, getting the trucks there. So at that point in my life, I was doing more of my own activities, but when I came back from college, for a couple summers I worked at the gift shop and did some tours.. reporters on a platform technologically tailored to meet the needs of the modern reader. In 2021, Yuengling announced its expansion into Texas through a partnership that have its beer brewed at a Molson Coors' facility in Fort Worth. Billionaire Lim Kok Thays Genting To Sell Miami Waterfront Site For $1.2B, White House Correspondents Dinner: Biden And Roy Wood Jr. Take Shots At Fox News And GreeneAnd Bidens Age, NBAs Larry Nance Jr. Offers Up His Oregon Home For $2.1 Million, Ivanka Trump Ditches Attorneys In Fraud Suit, Splitting From Don Jr. And Eric, Vladimir Guerrero Jr. Yuengling & Son, Inc. All Rights Reserved. I think he has a very commonsense approach to things that we all try to learn from and emulate, Wendy added. Dick has a history with the Republican party, in 2000 he was a delegate for George W. Bush. In 1873, the name was changed to D.G. Jennifer and Wendy embrace their father's philosophy that a family business should be an extended family. The celebration, headlined by the band Better Than Ezra and fireworks, is already exceeding expectations. }); Dick purchased the brewery from his father Richard, Sr. in 1985 after running his own beer distributorship. Richard and two of his daughters Wendy and Jennifer appeared as part of a new speaker series hosted by the Initiative for Family Business and Entrepreneurship. After I graduated from college, my degree was in accounting, so I stayed more in the office end of it, working in payroll, accounts payable, accounts receivable. Here are 12 things you should know about Yuengling. "Beer is beer. [36] The drink tastes like traditional Yuengling but has an aftertaste of Hershey's Special Dark. "I think knowing the perseverance that the prior generations have gone through, we want to still continue that, and we're proud to be a family-owned brewery," Debbie Yuengling said. conservative think tank, The Heritage Foundation. After missing all of last season, Fernando Tatis, Jr. is only weeks away from rejoining the San Diego Padres. The sisters started a blog, & Daughters, to chronicle their experiences. My role touches everything from HR, IT, accounting, sales and marketing.. ", John Kopp Beer drinkers across America are calling for a boycott of Yuengling after owner Richard Dick Yuengling endorsed Donald Trump for president. Then I made my way to administration. The brewerys first beers were its Lord Chesterfield Ale and Porter brands, released more than 150 years earlier. 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", By MARK KENNEDY - AP Entertainment Writer. }); Both are still produced today, along with Yuengling Traditional Lager, Yuengling Light Lager, Yuengling Light Beer (were unclear on what the difference is there), Yuengling Premium (also seems similar), and Yuengling Black & Tan. Food & Drinks In many instances, family businesses are passed along to siblings, sometimes for generations. "Rebuild the beer garden, possibly a hotel/restaurant, so they're in the works with the community down there.". It would fit right in with the sporty, active-lifestyle beers trending today. Yuengling & Son, turned his family's struggling brewery into one of America's largest beer makers. I transitioned into marketing and I did that for a couple of years. "A lot of the craft beers are selling for $35, $45 or $60 a case. * Where available, based on current distribution. Yuengling joined the company after finishing Lycoming College but quickly left after a disagreement with his father concerning modernization. Their focus right now is on Saturday, and a celebration expected to double the population of Pottsville. Yuengling & Son Inc.)", "Black & Tan (D.G. 'We're here for longevity.'. She currently works in an administration role for the brewery, focusing on information systems, finance, human capital and sales & marketing. [1] Career Yuengling endorsed Trump in 2016. },false) Quality is important. Yet, Richard Yuengling admitted that gaining a foothold within the craft market is challenging. The current head of this family business is the fifth generation Richard Yuengling Jr. (Richard Yuengling Jr.), and his four daughters are also involved in the family business. "If he was supposed to be this rock star of the 1700s, who would match that? They extolled it as a "conservative brewed," "patriotic," and "better than socially progressive" beer. It was started by his great-grandfather, Frederick, in 1829. He anglicized his surname from Jngling to Yuengling and began the "Eagle Brewery" on Centre Street in Pottsville in 1829. Yuengling founder, David Gottlob Yuengling, emigrated from Wuerttemberg, Germany to Pottsville, Pa., in 1823 and opened a brewery on Center Street in 1829. Alcohol Responsibility. Richard Yuengling began laying the groundwork for his daughters to take over the family business within three years after he acquired it in 1985. MEAWW cannot confirm them independently and does not support claims or opinions being made online. 2023 WWB Holdings, LLC. Copyright 2019 Times-Shamrock Communications My early memories growing up in the beer business were at my dads beer distributorship, said Wendy, chief administrative officer. Richard L. ("Dick") Yuengling, Jr. took over as the 5th-generation president of Yuengling Brewery in 1985. It was neat to get a taste of both sides of it, Wendy said. eventCategory: event.slot.getSlotElementId(), Dick Yuengling has four daughters, Jennifer, Sheryl, Wendy, and Deborahand they all work at the Yuengling Brewery. Notifications can be turned off anytime from browser settings. Health & Beauty "You get to see the caves that were dug in 1829 and it's a lot of oldness here and history, and people appreciate it," said Dick Yuengling, the brewery's fifth-generation owner. Its the fourth of Yuenglings core brands, which include its Traditional Lager, Light Lager and Black & Tan. If you're not interested, it's OK. She was born on June 13, 1931, in Harrisville, WV, a daughter of the late Richard W. Elder. They all work . The people that are running Anheuser-Busch today are virtually ruthless. Plus, its like $8.99 a 6-pack (or maybe less depending on your area), which is competitive with the bigger woke corporate beer prices. "We've never defined ourselves by what people call craft or not craft," Wendy said. As a result, Yuengling did not renew a contract with Teamsters Local 830 of Philadelphia in March 2006. https://en.wikipedia.org/w/index.php?title=Yuengling&oldid=1151516552, The East Coast, Southeastern parts, and Midwestern region of the United States, This page was last edited on 24 April 2023, at 15:11. Not just in Pennsylvania, but even down in Tampa. The bars owner says in the clip, When people support things that dont support us, then we dont support them., According to Forbes, Dick has a net worth of just under two billion dollars. But its seasonal beers have not sold as well as anticipated. With production at the Port Carbon, Tampa, and original Pottsville plants, the company has expanded throughout the East Coast. Brand New App to watch all of WFMZ-TV News and Syndicated Programing 24/7 on your Streaming App enabled TV. let gads_event; In 2016, Dick Yuengling endorsed Donald Trumps presidential campaign. That's why we've been around for so long.". Despite headlines from MSM, Yuengling not only pic.twitter.com/1Zl7Cz0Zhh. . PhillyVoice Staff, "When you sell out they bring a different culture in. Kramer Beverage also distributes a wide variety of craft beers, from suppliers such as New Belgium and Sierra Nevada, to local favorites including Flying Fish, Double Nickel, Evil Genius, , Sly Fox, and 2SP. For example, the Yuengling daughters are planning to get the company more involved in social media as a way to collect customer feedback. One user claimed, "Your sales are about to skyrocket - thanks to Anheuser. "We had a conversation when we were growing," Yuengling, 73, said. Yuengling & Son Inc. celebrates its 190th anniversary this year with a special celebration Saturday in the city, Jennifer, Debbie, Wendy and Sheryl Yuengling shared how the sixth generation is continuing the familys commitment to brewing quality beer. That was instilled in us at a very young age, Jennifer said. Learn what weve been doing over the last 190 years. "It's been a great effort of downtown businesses and the whole community coming together to put on this event," Wendy said. hitType: 'event', The latter is the former Strohs brewery, which Yuengling purchased in 1999. Yuengling & Son, Inc. "I actually think it's very healthy to keep a company growing and stay relevant with consumers, because they certainly change from one generation to the next.". There was an error processing your request. The free summer concert celebration will be highlighted by the alternative rock band Better Than Ezra, which will perform on the main stage on Progress Avenue from 8 to 9:30 p.m., and the event concludes with fireworks. I learned all that over the first couple of years, she said. This is good tasting beer. Sticking to its guns seems to work for Yuengling. If you're not among the 70,000 yearly who take the Yuengling Brewery tour in Pottsville, Schuylkill County, you may not be aware that the brewery sits upon a large cave constructed for refrigeration. The Yuengling family name was found in the USA between 1880 and 1920. Nightlife I have great memories spending time there rollerskating, pushing my sisters around on hand trucks and just drinking soda and watching people come in and buy beer and chips. In 1985, fifth-generation Richard L. Yuengling Jr bought the brewery from his father. Billionaire Dick Yuengling and The Oldest American Brewery | Forbes, Dick Yuengling built America's oldest brewery into a $550M powerhouse, becoming a billionaire in the process. "It's a much bigger vision than we originally set out to do, and I think that it will be a very proud day for the entire Pottsville community," Wendy said. Today, the company employs about 325 people. DAVID MCKEOWN / STAFF PHOTOGRAPHER Yuenglings 190th anniversary Lager cans sit out at the brewery, in Pottsville, during an exclusive media kick-off event in April. Now, it serves to support a foundation - underneath many layers of family tradition - including the next generation, Dick Yuengling's daughters -- Jennifer, Wendy, Debbie and Sheryl. Some of our beers are craft, like porter and ale, which we've been brewing since the beginning.". A fire broke out at Yuengling's Tampa brewery on October 26, 2013. Dick Yuengling has four daughters: Jennifer Yuengling, Debbie Ferhat, Wendy Yuengling Baker and Sheryl Yuengling, all of whom have worked at the brewery at some point. (David G. Yuengling established the Eagle Brewery on Centre Street in Pottsville in 1829, near where the current City Hall is located. Dick told LehighValleyBusiness.com in 2013 that he dropped out of high school to join the family business. Resides in New Orleans, LA Metropolitan Area. 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